INVEST IN AFRICA
BUILD "THE AFRICA WE WANT"
Africa's emerging economies present exciting opportunities to global businesses for expansion. According to the World Economic Forum- at least half of the world's fastest-growing economies have been in Africa since 2000; and by 2030, Africa will be home to 1.7 billion people, whose combined consumer and business spending will total $6.7 trillion. Most importantly, according to a report by Project Syndicate, 43% of Africans will belong to the middle or upper classes, up from 39.6% in 2013, implying considerably higher demand for goods and services; and by 2030, household consumption alone is expected to reach $2.5 trillion, up from $1.1 trillion in 2015, according to available statistics. More so, African business-to-business spending will reach $4.2 trillion, up from $1.6 trillion in 2015. However, in spite of the tremendous business potential, Africa has not risen to the top of most Western business leaders' agendas.
